Design customization:
Pattern and color design: Utilizing advanced design software, unique patterns and color combinations are created based on brand requirements and product features. Elements such as brand logos, product information, and creative illustrations can be incorporated into the design. Through 360° full-color printing technology, high-definition and realistic effects are presented on the shrink sleeves, making the products more attractive on the shelves.
Irregular shape design: With digital technology, the traditional regular shapes of labels are broken, and various irregular-shaped shrink sleeves are designed according to the shape of the container and the characteristics of the product, such as circular, square, oval, animal shapes, and cartoon images, to attract consumers' attention with unique shapes and enhance the product's competitive advantage through differentiation.
Printing process customization:
Digital printing technology: Digital UV inkjet and other digital printing technologies are adopted, eliminating the need for plates and enabling rapid printing of small batches and personalized designs. This technology can accurately reproduce the colors and details of the design and can change the printed content at any time according to customer needs, meeting the personalized requirements of different consumers for label content and style.
Special printing effects: Special printing techniques such as hot stamping, embossing, laser, and holographic printing are used to add unique visual and tactile effects to the shrink sleeves. For example, hot stamping can give the label a metallic luster, enhancing the product's grade; embossing can create a textured surface on the label, adding to its texture.
Data customization:
Variable data printing: Through variable data printing technology (VDP), different information can be printed on each shrink sleeve, such as QR codes, barcodes, serial numbers, production dates, batch numbers, etc. For instance, a unique QR code can be assigned to each product, allowing consumers to scan and obtain detailed product information, traceability information, or participate in brand interaction activities, achieving personalized marketing and services.
Multi-language support: According to the sales regions and target audiences of the product, multiple languages of product information can be printed on the shrink sleeves to meet the diverse needs of the global market and expand the brand's coverage.
Material and process customization:
Material selection: Different materials of shrink sleeves, such as PET, PVC, and OPS, are chosen based on the product's characteristics and packaging requirements. Different materials have different physical properties and appearance effects, meeting the personalized needs of different products.
Special process treatment: For some special product requirements, special process treatments can be applied to the shrink sleeves. For example, to improve the label's wear resistance and water resistance, a varnish treatment can be applied after printing; to achieve anti-counterfeiting functions, anti-counterfeiting materials can be added to the label or anti-counterfeiting printing techniques can be used.
